Target audience for parsnip.com
Organic food lovers
Health concious people
People on a higher income
People from a urban enviroment
Vegetarians
Why do people like organic food?
Its healthy
Its clean
Its pure
Its seen as an asperational product
More in touch with nature
No chemicals
There is less detatchment than you get from modern convience food
Angle of the site
Sell organic products
To be fun
To use symbols and iconography for the majority of on screen info
A rural setting for the site
Deep earth colours
Site Content
Home page
Main menu
Shop
-Fruit/Veg
-Meat
-Bread
Help
About
Home page
Home page opens on to a simple image of an idealised farm with a logo of Parsnip.com
Clicking on a Flash button moves the user to the page index.
Each section is represented by a graphic. basket for shop, telephone for contact details etc.
Clicking on the graphic takes you through to that section
Site Interaction
The angle of the site is that through the use of Flash the user will physically pick up their products from a basket containing the crops
This gives the user a feeling of picking their own food.
This also enforces the idea that the food is homegrown and organic.
